REACH offers Text Messaging as part of the Text to Give fundraising setup. To send messages, you must first set up Text to Give for your account in order to have a phone number. This can be done under Settings > Text to Give.

Note: Text Messaging is available to US-based clients only.

Using REACH, you can send texts to individual supporters or text blasts to a group of supporters. If you are using Text to Give as part of your donation process, donation texts are automated through REACH and are not included in text message billing.

Text Messaging Limits & Billing#

Beginning November 1, REACH will transition to a new unit-based billing system for text messaging. All invoices processed on or after that date will reflect the updated pricing model. Any text messages sent prior to November 1 will accrue charges and be billed under the new structure.

This update provides clearer, more predictable costs and greater transparency before sending messages. As texting costs rise across platforms, moving to a unit-based model helps you control your costs.

• Each REACH plan level includes a set number of units per month.
• 1 unit = up to 160 characters.
• “ Reply STOP to opt out” is automatically added to each text message, is 22 total characters including the space at the beginning, and is counted in your character limit.
• Examples:
  • A 75-character message = 1 unit per recipient
  • A 500-character message = 4 units per recipient
  • Adding an image = 2 units per recipient

Any units beyond your monthly allotment will be billed at $0.03 per unit. Unused units do not roll over to the next month.

Before sending, REACH will display the estimated unit usage and cost and ask you to confirm before scheduling.

Important: Text-to-Give donation messages are excluded from this cost structure and remain unchanged.

You can view your unit usage and plan details anytime under Settings > Account Settings > Billing tab.

Before vs After: What’s Changing on November 1#

	Before (Through Oct 31)	After (Effective Nov 1)
Monthly allotment	Set number of texts per month	Set number of units per month
Measurement	1 text = 1 message (any length)	1 unit = up to 160 characters
Examples	75-char text = 1 text 500-char text = 1 text	75-char = 1 unit 500-char = 4 units +Image = 2 units
Overage charges	$0.03 per text	$0.03 per unit
Transparency	Overage billed monthly	Estimated usage & cost shown before sending
Text-to-Give	Excluded	Excluded

Any text messages sent prior to November 1 will accrue charges and be billed under the new structure. All invoices processed on or after November 1 will reflect the new unit-based pricing model.

Important Notes#

• If a Supporter has more than one mobile number listed, a text message will go out to all recognized mobile numbers.
• Custom replies are not available. Preset system replies are automatically sent depending on the supporter’s action.
• Only image or video files can be sent in an MMS text. Max file size is 1MB. Total file size of all attachments cannot exceed 5MB.
• REACH only counts messages confirmed as delivered by our text messaging service.

Sending Texts#

Tips:

• To test your texts, create a “Test Group” under Supporters > Groups with admin phone numbers and send messages to this group first.
• Use a URL shortener when sharing links in texts to reduce character count.

Individual Supporters#

You can send a one-off text to a supporter directly from their profile:

1. Go to the Supporter record.
2. Click Actions > Text.
3. Type a title and your message.
4. Optionally, attach an image or video.
5. Click Send.

The message will be delivered to all mobile numbers listed for the supporter.

Text Blasts to Groups#

Text Blasting allows you to send messages to groups of supporters directly from your Admin Console.

1. Go to Communication > Text Messages.
2. Click +New Text Message.
3. Add an internal title for your text blast.
4. Select a Purpose (group/subgroup of donors) from the dropdown list.
5. Choose a date and time for delivery.
6. Add your message.
7. Attach an image or video if desired.
8. Click Send.

Billing Example#

Here’s how usage might look on a Pro Plan account with 2,000 included units per month:

• Units used: 3,432
• Allotment: 2,000 units
• Overage: 1,432 units x $0.03 = $42.96

This overage would appear on your next invoice. You can upgrade your plan at any time under Settings > Account Settings > Details tab to increase your monthly unit allotment.

Reminder: Any text messages sent prior to November 1 will accrue charges and be billed under the new structure. All invoices processed on or after November 1 will reflect the new unit-based pricing model.