REACH allows organizations to track the source of their donations, new supporters and sponsors by using UTM parameters.
UTM parameters can help your nonprofit know exactly which marketing strategy – whether email, social post, fundraising campaign, guest post or tweet – brought in your donations, new supporter or new sponsors to your cause.
REACH currently records all five UTM parameters for donations and new supporters and sponsors, which are:
Recording and tracking your UTM codes is just one more way REACH enables you to work smarter.
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