Donation Levels let you offer supporters pre-determined giving amounts with descriptions that communicate the impact of each gift.

Instead of asking supporters to decide how much to give with a blank donation field, Donation Levels give them meaningful options to choose from. They can be used for one-time or recurring donations on Campaigns, Projects, and Places.

View Examples

See Donation Levels in action on our REACH Demo Campaigns and REACH Demo Projects.

For example, the demo’s School Uniforms campaign offers $20 to supply a shirt, $40 for shorts, $50 for shoes, or $125 for a full uniform. The New Textbooks campaign uses Donation Levels to show what different gifts can provide, from one book to four books. Mission: Guatemala uses named giving levels such as Helper ($50), Sustainer ($100), Builder ($250), Advocate ($500), and Visionary ($1,000).

Why Use Donation Levels?#

Donation Levels can help turn a donation amount into a specific, tangible opportunity to make an impact.

For example, instead of:

• $25
• $50
• $100
• $250

Consider:

• $25 – Provide a Take-Home Garden Kit
• $50 – Supply School Shoes
• $100 – Provide Library Books
• $250 – Support a Vocational Training Student

The goal is to help supporters understand what their gift can accomplish while still giving them the freedom to choose the amount that feels right for them.

Ideas for Donation Levels#

The best Donation Levels will depend on your organization’s programs and fundraising goals. Consider using them for:

Specific Items or Needs#

Show supporters exactly what their donation can provide.

Examples:

• $20 – Supply a Shirt
• $50 – Provide School Shoes
• $100 – Purchase Educational Supplies
• $250 – Equip a Classroom
• $500 – Provide Medical Equipment

This works particularly well for campaigns with a clearly defined fundraising need.

Projects and Programs#

Use Donation Levels to show different ways supporters can invest in a Project.

For example, a scholarship program might offer:

• $25 – Help Provide School Supplies
• $75 – Support a Student for One Month
• $500 – Support a Semester of Education
• $1,000 – Sponsor a Full Scholarship

A Project can also combine one-time and recurring giving options to give supporters flexibility.

Mission Trips#

Donation Levels can help break down the cost of a mission trip or specific project into manageable giving opportunities.

For example:

• $25 – Medical Supplies
• $50 – Patient Care Supplies
• $100 – Medication
• $250 – Medical Equipment
• $500 – Support a Day of Medical Outreach

Emergency or Special Appeals#

For time-sensitive campaigns, Donation Levels can make it easy for supporters to see how their gift can help meet an immediate need.

For example:

• $25 – Emergency Food
• $50 – Family Support
• $100 – Emergency Medical Care
• $250 – Household Assistance

Recurring Giving#

Donation Levels can also be used for recurring donations.

Consider describing the ongoing impact of a monthly gift:

• $25/month – Provide School Supplies
• $50/month – Support a Student
• $100/month – Help Fund a Family’s Needs

Recurring Donation Levels can be particularly helpful when you’re trying to communicate the value of ongoing support rather than a one-time gift.

Use Impact-Focused Descriptions#

When creating Donation Levels, focus on what the gift accomplishes, not just the dollar amount.

For example:

Less Helpful:
$100 Donation

More Helpful:
$100 – Provide a Month of Educational Supplies

Or:

Less Helpful:
$250 Donation

More Helpful:
$250 – Help Equip a Vocational Training Classroom

Your descriptions should be accurate and reflect how your organization will use the funds. If a specific dollar amount does not directly correspond to a specific item, consider using broader language such as “Help Provide…”, “Support…”, or “Contribute Toward…”.

Create a Range of Giving Opportunities#

Consider offering several Donation Levels rather than only one or two options.

A range can make your fundraising opportunity accessible to supporters with different giving capacities.

For example:

Donation Level	Example
$25	Provide School Supplies
$50	Supply a Student’s Uniform
$100	Support Educational Materials
$250	Equip a Classroom
$500	Support a Larger Program Need

You can also include a higher-level option for supporters who want to make a larger gift.

Supporters can still enter a custom donation amount, so Donation Levels do not limit someone who wants to give a different amount.

Naming Your Donation Levels#

For some fundraising campaigns, naming the levels can make them feel more engaging.

For example, a Project might use:

• Helper – $50
• Sustainer – $100
• Builder – $250
• Advocate – $500
• Visionary – $1,000

The REACH demo uses this approach on the Mission: Guatemala Project, where each level represents a different degree of investment in the project’s work.

This approach can work particularly well for campaigns where the donation is supporting a broad program rather than purchasing a specific item.

Donation Levels on Campaigns#

Campaigns are a natural place to use Donation Levels because they allow you to connect specific giving amounts to a focused fundraising goal.

For example, the demo’s School Uniforms campaign uses Donation Levels to break a larger fundraising need into individual items and a complete uniform.

This approach can work well for:

• Capital campaigns
• Emergency appeals
• Mission trips
• School and education needs
• Medical projects
• Building projects
• Community development
• Special fundraising campaigns

Donation Levels on Projects#

Projects are ideal for ongoing programs where you want to show supporters different ways to contribute.

The demo’s Mission: Guatemala Project uses named Donation Levels ranging from $50 to $1,000, while the Launch Program gives supporters the option to choose a donation amount or make a one-time or recurring gift.

Donation Levels can help turn a general Project into a more tangible fundraising opportunity.

Donation Levels on Places#

Donation Levels can also be added to Places. This can be useful when supporters are giving toward work happening in a specific location.

For example, you might offer:

• $25 – Provide Food for a Family
• $50 – Support Education
• $100 – Provide Medical Care
• $250 – Support Community Development

Places can include Donation Levels along with a fundraising goal and other information about the work being done at that location.

Creating Donation Levels#

To create Donation Levels:

1. Go to the main edit screen of the Campaign, Project, or Place.
2. Next to Donation Levels, click Add Level.
3. Enter a Title. We recommend including both the donation amount and a brief description of the impact.
   • Example: $50 – Provide School Supplies
4. Enter the Donation Amount.
5. Drag and drop the levels into the order you want them displayed.
6. Click Save Changes.

The order on the edit screen determines the order in which Donation Levels appear on the public page.

Tips for Effective Donation Levels#

Connect the gift to your mission
Whenever possible, explain what the supporter is helping accomplish.

Use realistic amounts
Choose giving levels that make sense for your audience and your typical fundraising needs.

Offer a range
Include several levels so supporters can find an amount that works for them.

Use recurring options strategically
If your organization benefits from monthly support, consider including recurring Donation Levels that communicate the ongoing impact of the gift.

Keep descriptions concise
Supporters should be able to quickly understand what each level represents.

Update them for specific campaigns
Donation Levels don’t have to be the same across your organization. Create levels that match the particular need, Project, Campaign, or Place you’re fundraising for.

Don’t overpromise
Only connect a specific dollar amount to an item or outcome when the amount accurately reflects how the funds will be used.

Keep Donation Levels Fresh#

Donation Levels can be updated as your fundraising needs change.

Consider creating seasonal or campaign-specific levels for:

• Giving Tuesday
• Christmas and year-end giving
• Back-to-school campaigns
• Emergency appeals
• Mission trips
• Capital campaigns
• Special events
• New program launches

For example, a year-end campaign might use Donation Levels focused on Christmas meals, school supplies, or family assistance, while a mission trip campaign could focus on medical supplies, transportation, or program materials.

Related Features#

Donation Levels work especially well with other REACH fundraising tools:

• Campaigns – Use specific giving opportunities to support a focused fundraising goal.
• Projects – Show supporters different ways to invest in an ongoing program.
• Places – Connect giving opportunities to work happening in a specific location.
• Donation Forms – Use suggested donation amounts on custom donation forms for general or purpose-specific giving.
• Products – Offer tangible gifts alongside Donation Levels for a broader fundraising experience.
• Recurring Donations – Give supporters the option to make ongoing gifts at your suggested levels.