Site Integrations

REACH integrates with the tools most important to nonprofits so we can help make your experience as seamless as possible. Technology is always expanding and growing and so are we.

In your Admin Console, the Settings > Site Integrations currently available are:

  • Google Analytics
  • MailChimp
  • Facebook

Google Analytics

The Google Analytics integration allows you to add the Google Analytics and Google Tag Manager tracking codes to monitor your site traffic.

REACH does support Google Analytics Four (GA4). GA4 is replacing Google’s Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. If you want to ensure your site traffic continues to be monitored, you will need to make the switch to Google Analytics 4 prior to July 1, 2023.

To set this up:

  • Sign up for a Google Analytics account
  • From your REACH Admin Console, go to Settings > Site Integrations
  • Under Google Analytics, enter the tracking codes you were provided in your Google Analytics account. Once logged into your Google Analytics account, you can typically find this within the Admin Tab under Tracking Code > Tracking ID. 
    • Please note these codes are examples. You will need to enter your unique code provided from your Google Analytics Account.
      • Google Analytics Code will be in the format of UA-123456-78
      • Google Analytics Four (GA4) Code will be in the format of G-E1H2PTPQ3A
      • Google Tag Manager code will be in the format of GTM-1DKPS23
  • Click Save Changes

Next, if you want to use Google Analytics and Google Tag Manager in your Theme (recommended), you will need to add html into your Theme’s Layout.

Important Notes:

  • Any new REACH clients after March 3, 2023 will automatically have this html included in their Theme’s Layout file. You will not need to complete this step.
  • If you had previously installed Google Analytics and Google Tag Manager in your Theme prior to our March 3, 2023 update, you will not need to complete this step.

To do so:

Go to Settings > Themes

  • Next to your Active Theme, click on Actions > Edit
  • Under Layout, click the blue Edit icon.
  • At the bottom of the code, insert: {% include ‘google_analytics’ %} right before the last </html> tag as shown on this screenshot
Add this include Google Analytics code on the Layout of your Active Theme
  • Click Update Layout


Mailchimp is a great tool for email marketing.

To set this up:

For more information on our Mailchimp integration, see our Mailchimp Setup and Mailchimp Sync Options articles.

Facebook Pixel

Your Facebook Pixel is given to you when setting up your website to be tracked by Facebook Ads.

To set this up:

  • Sign up for Facebook Ads
  • Add your Facebook Pixel
  • Click Save Changes


We offer an integration with Zapier to easily and automatically share data between your favorite web apps.

To learn more, view our Zapier Integration article.

360MatchPro by Double the Donation

We offer an integration with Double the Donation so REACH clients can completely automate their matching gift efforts, giving their donors the tools needed to easily double their contribution through employer gift matching.

To learn more, visit our Double the Donation article.

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