REACH Products give you a flexible way to raise additional funds, offer mission-focused gifts, and create fundraising opportunities around your campaigns and events.

Products can be used for everything from a year-end gift catalog to event merchandise, sponsorship gifts, recurring giving opportunities, and products that help supporters directly fund a specific need.

View Examples

See how organizations are using Products to create fundraising opportunities, sponsorship gifts, and mission-focused giving options on our Products Demo.

Ways to Use Products for Fundraising#

Here are some ideas for using Products to expand your fundraising beyond a standard donation form:

Create a Gift Catalog#

Offer supporters tangible ways to give toward specific needs in your organization.

For example, a gift catalog could include:

• Chickens or goats for a family
• Bibles
• Blankets
• School supplies
• Computers or tablets
• Portable desks
• Medical clinic equipment
• Playground equipment
• Women’s vocational training supplies
• Other mission-specific gifts

Gift catalogs are especially useful for Christmas and year-end giving, when supporters are often looking for meaningful gifts that demonstrate the impact of their donation.

Offer Sponsorship Gifts#

Products can be used to offer additional gifts alongside your sponsorship program. For example, a supporter could purchase a Female Period Kit, school supplies, clothing, or another item that directly benefits children or families in your programs.

Sponsorship gifts can be associated with sponsorship types and displayed as options within the Donor Portal.

Add Products to Campaigns#

Products can be attached to a Campaign to give supporters another way to participate in a fundraising effort.

For example, a campaign raising money for a mission trip could offer:

• Mission trip T-shirts
• Supporter merchandise
• Specific supplies needed for the trip
• Items representing the project being funded

This can help turn a campaign into a broader fundraising experience rather than relying on donations alone.

Sell Event Merchandise or Add-Ons#

Products can be associated with Events and offered as part of an event fundraiser.

Examples include:

• T-shirts for a 5K
• Mugs or other merchandise for a golf tournament
• Event-specific gifts
• Additional items attendees can purchase alongside their registration

This is a simple way to increase fundraising around an event without creating a separate donation process.

Create Recurring Products#

Products can be configured with recurring payment options, allowing supporters to make ongoing contributions toward an item or program.

For example, you might offer a monthly product that helps fund a recurring need such as meals, education, or program supplies.

Product Features#

Products can include a variety of options to help you manage both fundraising and fulfillment:

• Unlimited Products – Create as many products as needed.
• Product Variants – Offer options such as different sizes, colors, or other variations.
• Recurring Products – Allow supporters to purchase products on a recurring schedule.
• Images and Media – Add photos or other media to help tell the story behind a product.
• Categories – Organize products into groups such as Gift Catalog, Sponsorship Gifts, or Event Merchandise.
• Inventory Tracking – Track inventory and display a “Few Left” message when inventory reaches the threshold you specify.
• Events and Campaigns – Associate products with specific fundraising campaigns or events.
• Sponsorship Gifts – Configure products to be offered as sponsorship-related gifts.
• Reports – Review product purchases and use reporting information to track fundraising activity.

Make Your Products More Impactful#

A Product can be more than an item for sale. For mission-focused organizations, it can communicate exactly what a supporter is helping accomplish.

Instead of simply calling a product “School Supplies,” consider explaining what the gift provides and who it helps.

For example:

School Supply Kit
Provide a student with the supplies they need for the upcoming school year.

Chicken for a Family
Help a family establish a sustainable source of food and income.

Computer Station
Help provide technology and educational resources to students.

This approach gives supporters a clearer connection between their purchase and your mission.

Organize Products with Categories#

Categories make it easier to organize products and help supporters find what interests them.

You might create categories such as:

• Gift Catalog
• Christmas Gifts
• Sponsorship Gifts
• Event Merchandise
• Mission Trip
• Children’s Programs
• Women’s Programs
• Emergency Needs

Categories are particularly helpful when you have a large number of products or offer different types of fundraising opportunities throughout the year.

Promote Your Products#

Once your products are created, make sure supporters know they are available.

Consider promoting them through:

• Your website
• Email campaigns
• Social media
• Newsletters
• Campaign pages
• Event registration pages
• Donor Portal
• QR codes
• Year-end fundraising communications

For a gift catalog, consider creating a dedicated page or menu item on your website and promoting it throughout the holiday and year-end giving season.

For event merchandise, promote the products before the event so attendees know they can purchase them when they register or attend.

Products and the Donor Portal#

Products can be made available to supporters through the Donor Portal. This gives supporters another way to engage with your organization and support your mission.

If you use Products as part of a fundraising strategy, consider organizing them into categories and using clear descriptions and images so supporters can easily understand what they are purchasing and the impact of their gift.

Products and Events#

Products can be associated with Events to provide additional fundraising opportunities.

For example, a fundraising 5K could offer an event T-shirt, while a golf tournament could offer event merchandise or other items.

Combining event registration with product purchases can make it easier for supporters to participate and give in one place.

Products and Campaigns#

Products can also be associated with Campaigns. This is particularly useful when a product directly supports the purpose of the campaign.

For example, a campaign to raise funds for a school project could offer specific supplies or equipment as products. A mission trip campaign could offer merchandise or mission-specific gifts.

Product Orders and Supporter Records#

Product purchases are connected to the supporter who placed the order, allowing you to keep fundraising and supporter information together in REACH.

Product information can also be used when reviewing supporter activity and generating reports.

Gift Catalog Ideas#

A Product-based gift catalog can be a particularly effective year-end fundraising tool.

Consider creating a collection of gifts at different price points, such as:

• $15 – School supplies
• $25 – Children’s clothing
• $50 – Chicken for a family
• $100 – Goat
• $250 – Computer station
• $500 – Medical equipment

The specific amounts and items will depend on your organization, but offering a range of options can give supporters meaningful choices at different giving levels.

Getting Started#

Before creating your Products, consider:

• What fundraising need are you trying to meet?
• Would supporters benefit from choosing a specific item or impact instead of making a general donation?
• Should the product be part of a Campaign or Event?
• Would categories make your products easier to browse?
• What images and descriptions will best communicate the impact?
• How will you promote the products to your supporters?

Once you have your fundraising strategy in place, you can create your Products and configure pricing, inventory, variants, recurring options, categories, and other settings.

Related Features#

Products work especially well alongside other REACH fundraising features:

• Campaigns – Create focused fundraising campaigns and associate relevant products.
• Events – Offer merchandise and additional fundraising opportunities around an event.
• Sponsorships – Offer gifts that support sponsored children or programs.
• Donation Forms – Give supporters a simple way to make a general donation in addition to purchasing products.
• Donor Portal – Give supporters access to products and other ways to engage with your organization.
• QR Codes – Make products and fundraising opportunities easy to access from printed materials and events.

For detailed instructions on creating and managing products, see Adding Products.