REACH includes a built-in Event management system that makes it easy to create, promote, and manage fundraising events, volunteer events, donor appreciation events, races, golf tournaments, dinners, and more.

Events connect directly to your supporter records and can collect donations through ticket purchases. With flexible ticket options, registration fields, automated communications, and reporting, you can use Events to manage the entire fundraising experience—from registration through follow-up.

Fundraising Ideas for Events#

Events can be used for much more than simply collecting registrations. Here are a few ways organizations can use Events to support fundraising:

• Fundraising Dinners and Galas – Sell individual or multiple ticket options and use different prices for individuals, couples, tables, or VIP experiences.
• Donor Appreciation Events – Invite supporters to a special event while using registration to keep track of attendees and communicate event details.
• Golf Tournaments – Create ticket options for individual golfers, teams, sponsorships, or other participation levels.
• 5K Races and Walks – Use registration to collect participant information and offer different registration options.
• Mission and Community Events – Manage registrations for volunteer opportunities, service projects, or community gatherings.
• Fundraising Events for a Specific Project – Connect the event to a particular fundraising need, such as building a school, funding a water well, or supporting a community program.
• Free and Paid Events – Offer free tickets for certain attendees while also providing paid or suggested-donation ticket options for supporters who want to contribute.

Event Features#

REACH Events gives you the flexibility to customize your registration and fundraising experience.

• Create any number of Custom Fields to collect additional information during registration.
• Include a Map showing the Event location.
• Create multiple Ticket Options, including:
  • Free
  • Pay in Full
  • Deposit
  • Pay Later
  • Payment Plan
  • Suggested Donation
• Set ticket Quantities, Sales Start and End Dates, and Minimum and Maximum Tickets per Order.
• Set ticket prices and deposits as Tax Deductible and/or Taxable.
• Connect Event registrations directly to Supporter Records. From a Supporter’s record, view their registrations under the Event Registrations tab.
• Run an Event Registrations Report to review registration and attendee information.
• Communicate directly with registered supporters through Event emails and automated notifications.
• Generate a QR Code to make it easy to share your Event at in-person gatherings, printed materials, or other fundraising communications.
• Add Products to Your Event to offer merchandise or other items alongside registration, such as t-shirts, mugs, or other fundraising products.

REACH Tip: Use a combination of ticket options to create fundraising opportunities within the same Event. For example, a fundraising dinner could offer individual tickets, couples tickets, a table option, and a suggested-donation option.

Admin Notifications and Automations#

Admins must have access to manage Events and Event registrations. This can be enabled by going to Settings > Admin Users, editing the Admin, and under Permissions, checking Events > Give Access. Click Save Changes.

Note: Admin Permissions are available for REACH Essentials, Pro, and Pro Plus plans.

You can also set up an Admin Notification to alert your team when a supporter registers for an Event. This can be especially helpful for fundraising events where your team needs to follow up with new registrations or monitor ticket sales.

Refer to our Admin Automations article for instructions on setting up an automation.

Supporter Notifications and Automations#

When a supporter registers for an Event with a paid ticket, the supporter will receive a donation confirmation email. The confirmation includes:

• The Event Title as the Purpose
• The Total Amount of the ticket purchase
• The Ticket Title
• Quantity of Tickets
• Base Price
• Total Price

If your organization has Text to Give enabled, the supporter will also receive a text message thanking them for their donation.

You can also set up an Event Registration Supporter Notification to send a customized email to registered supporters. We recommend including the:

• Event Title
• Event Date
• Event URL
• Event location
• Registration or arrival information
• Any additional instructions attendees will need

Note: If you offer a free ticket option, we recommend setting up the Event Registration Supporter Notification so the supporter receives an email confirmation. A donation confirmation email is not sent for free tickets.

Refer to our Supporter Notifications article for setup instructions and an example message.

Main Events Page – Admin-Side#

In your Admin Console, go to Events to view and manage all of your Events.

From the main Events page, you can:

• Click + New Event to create an Event.
• Select View Calendar to see your Events on a monthly calendar.
• Filter Events by All, Active, Unlisted, or Ended.
• Search for a specific Event.
• View the Event Title, Start Date, End Date, and whether the Event is an All Day event.
• View the number of Registrations and Attendees.

Registrations vs. Attendees#

Registrations is the number of people who have registered or purchased tickets for your Event.

Attendees is the total number of people who will be attending the Event.

Depending on how you set up your Ticket Options, one registration can include multiple attendees. For example, someone purchasing a table for a fundraising dinner could have one registration but multiple attendees.

Event Actions#

From the Actions button, you can:

• Edit the Event.
• Share the Event.
  • This provides a link to the Event’s main page and a link to its Registration page.
• Send a New Email to registrants who have an email address on record.
• Copy the Event.
  • This is especially useful for recurring annual events. For example, if you host a Fundraising Dinner every year, you can copy the previous Event and update the dates, ticket prices, description, and other details rather than starting from scratch.
• View an Event Registrations Report.
• Unlist the Event.
• Generate a QR Code.

Unlisting an Event#

Unlisting an Event removes it from your public Events page while keeping it accessible to anyone with the direct Event link.

To re-list an unlisted Event, click Re-List from the Actions menu or edit the Event and uncheck Unlisted. Click Save Changes.

To re-list an ended Event, you will need to enter new dates, including the Event Start, Event End, Ticket Sales Start At, and Sales End At dates.

Main Events Page – Public-Side#

By default, Events are displayed on your public REACH site under About Us > Events.

REACH Tip: Refer to our Menus article to learn how to reorganize your site’s menu.

Your public Events page displays the Event’s:

• Profile image
• Title
• Description
• Date

When a supporter hovers over an Event, a Register Today button will appear.

Supporters can click an Event to view its individual information and registration page.

Create an Engaging Fundraising Event Page#

Your Event’s individual page gives supporters the information they need to decide whether to attend and register.

The page can include:

• Event Title
• Profile Image
• Description
• Date and Time
• Ticket Options
• Location and Map
• Social Sharing Buttons
• Registration Information

For a fundraising event, use the description to explain why you’re hosting the event and what supporter participation will make possible. For example, if your event is raising money for a specific project, explain the need and how ticket purchases or suggested donations will support that work.

Promote Your Event#

Once your Event is ready, use the Event’s Share option to access the links you can use in your fundraising communications.

You can promote your Event through:

• Email newsletters
• Fundraising appeals
• Social media
• Your website
• Printed materials
• Event flyers
• QR codes at other events
• Personal invitations from board members, volunteers, and supporters

Fundraising Tip: Don’t wait until the week of the event to promote registration. Give supporters plenty of time to register, and use additional emails or social posts as ticket sales deadlines approach.

Events can also be a great way to turn an existing fundraising audience into event participants. For example, invite donors to a Donor Appreciation Dinner, encourage supporters to form teams for a Golf Tournament or 5K, or host an event around a specific project your organization is fundraising for.

Use Event Data for Follow-Up#

Because Event registrations are connected directly to supporter records, your Event information becomes part of your organization’s overall supporter data.

After an event, you can use your registration information to:

• Review who attended.
• Identify supporters who registered but did not attend.
• Follow up with attendees.
• Thank supporters for participating.
• Review ticket sales and fundraising results.
• Identify supporters who may be interested in future events.
• Keep event participation connected to the Supporter’s record.

An Event is more than a registration page – it can become another way to engage supporters, generate donations, and build relationships that continue beyond the event itself.