What a great, comprehensive campaign! We love the variety of donation and involvement options and the consistent communication regarding the campaign.
We especially love the idea of a gap fund. If this is something your organization is not currently making available, we highly recommend it. Whereas a general fund can similarly be used to cover this expense, a Gap Fund is more direct in conveying the message of filling in for those instances where children are not sponsored or a sponsor has had to discontinue sponsorship for a personal reason. We know this has been an unfortunate and all-too-common occurrence during the COVID-19 pandemic.
Having a donor willing to match such a large amount is a huge bonus! Close connection and consistent contact with your donors are key ways to encourage donor involvement and generous gifts. Our Index Score and Top Donor Reports are great ways for our partner organizations to routinely monitor and connect with donors who are making a large impact financially.
The social media engagement and variety is impressive! What a great way to not only share the campaign but also use it as a teaching tool to ensure followers and supporters know specifics of what your organization is doing.
We also love the prayer magnets, t-shirts and the friendly, fun competition!
Way to go, Children of Promise! We wish you much success in your campaign and thank you for your willingness to let us share your ideas with fellow REACH partners!